The Secrets of Social Media

A 2hr workshop designed to help small business owners get to grips with the fundamentals of the two major social media network platforms (Facebook and Instagram) and how to use these to build brand awareness online and grow an engaged audience.

Workshop overview;

Whilst most of us are proficient at using social networks for making personal connections and keeping up with friends and family it’s not always exactly clear how to use the different platforms if you’re a small business owner.

Having a presence on social media is ESSENTIAL for any business; from childminding settings, to recruitment firms, restaurants, designers, shop-owners, dog-walkers, furniture makers, franchise owners, florists (you can see where I’m going here!) basically if you offer something that you want people to know about the best way to get them interested is on Social Media.

The secrets of social media for business are nuanced and take planning and and a number of processes to get right. I’ll help you get to know how to get your business or brand really standing out online.

Workshop objectives;

In the 2 hour workshop we will be;

  • helping you understand which social media platforms are best for your business/brand and why
  • getting to know the key differences between the platforms and what sort of content performs best where and why
  • looking at how to draw inspiration from relevant influencers and competitors to help grow your own business
  • getting to grips with creating a content strategy – what to post, when to post and why
  • understanding the importance of being ‘social’ on social media and working toward building a community online
  • showing you a basic approach to measuring the success of your social media activity and how to use this to inform your future strategy.

Everything we cover will be taught in a way you can understand and with a hands-on approach so that you leave the session bursting with ideas on how your small business can make a big noise online. The workshop is capped at a maximum of 8 participants to ensure everyone has an opportunity to get the most from 1-1 input as well as group discussion and paired work.

What to bring;

For this class to be truly hands on I would recommend bringing a fully charged smart-phone, tablet or Laptop from which you can access the social media platforms on.

N.B – If you just bring a phone you won’t be able to have access to all the social network features so will need to implement some of the learning on the course back on your laptop at home.

Unlimited tea and coffee will be provided throughout the session and a delicious sweet treat we will be using to create content as well as devour!

I will also be running a more advanced workshop in the afternoon aimed at Future Proofing your Social Media so if you decide to book both then you will need to provide or buy your own lunch within the vicinity of the venue (I have lots of great recommendations on places so don’t worry!)

When and where;

9.45am – 11.45am on Thursday 3rd October 2019 | Hotel Bosco, St. Mark’s Hill, Surbiton

Cost & Booking;

Each individual workshop is priced at £50 however should you wish to book onto this course and the Future Proof your Social Media course in the afternoon then you will automatically get a 10% discount off the combined price.

 

The Secrets of Social Media

 

£50.00

 

The Secrets and Future Proof

10% off if you book together

£90.00

 

Terms and Conditions;

For full terms and conditions please see our Workshop Booking and Cancellation Policy